Whilton Locks Bonsai at the Cinemaa

Facts and figures for Stolen Bonsai Facebook Post.
Initial Facebook post.
Result: 63,985 Views. (Still rising)
(43% Followers 57% Non-followers)
696 interactions (Reactions, comments etc)
226 Shares.

Report of recovery and subsequent Day Out
Result: 51,424 Views. (Still rising)
(30% Followers 70% Non-followers)
821 interactions (Reactions, comments etc)
33 Shares.

…and there was more. Facebook groups, one in Daventry 240 Reactions, Rugby 330 reactions, Northampton 390 reactions. In seven days the WLGV Facebook page reached over 700,000 people, organically. The weekend after the incident the site was very busy with many people saying they visited (and some for the very first time) as a direct result of reading the Bonnie Bonsai post.

The comments: RESULT
She’s had a great day, I wish I was a stolen Bonsai tree … there’s a sentence I never thought I’d say!
Sarah Flowers Murphy

This Bonsai has a better social life than I do.
Hannah Horton

Dealt with beautifully from start to finish Whilton Locks Garden Village. Very glad Bonnie is now safely back home.
Janice Reynolds

Bonnie the Bonsai Results – The Power of Social Media
Yes, yes, yes but what about the campaign? Well…

Top marks to the social media manager today!
Ben Raisbury

What a fabulous story and post!
Sue Houghton

Excellent to hear! Love the sentiment and humour of this post.
Kay Breeden

Good to see Bonnie is gone safe…. Haven’t been to whilton locks garden village for a while .. but you know I just might take a trip out just to have my photo taken with this new local celeb!!!
Dawn Mills

This is amazing.
Jessica Charlotte

Glad you’re home Bonnie love this post !
Darren Wire

This post is brilliant!
Dennis Martin

Great post!!
Andrea Holton

Ha ha, daft.
Nina Cashmore
Oi, Nina!

Brilliant marketing!
Anna Timpson

Whoever runs the Whilton Locks page needs a rise. Brilliant!
Tania Roberts Williams

Marketing and Promotion